Google’s mission is to provide reliable information and resources from trusted, knowledgeable authors and sources.Ĭhat GPT, however, is an AI model that creates and replicates human-like text. This content has been created by a variety of online publications and brands. Google is a search engine offering a range of content types such as video, image, and copy. Chat GPT vs Google – Similarities and differences What are the differences? Understanding how E-E-A-T can help your website and how to adapt your approach based on your users needs is essential. Each element needs to be carefully considered on a case by case basis. It’s important to note that the above are guidelines, and there are no set ways to demonstrate all of the above. Whilst there are many factors that can contribute to Google’s E-E-A-T assessment of content and a website, using Google’s guidelines can dramatically help both your content’s overall performance as well as the value that you’re providing to your users. It’s important to understand why there is a need for content to satisfy high levels of E-E-A-T.Į-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) is the framework used by Google to understand your content offering and the authenticity of it. Why should we, as content creators, care about E-E-A-T? This can be demonstrated by providing original sources of information, ensuring that your content is factual and avoiding any topics or content elements that could be misleading. Trustworthiness – This is based on the quality of content being provided, is it reliable, factual etc. This is demonstrated through quality backlinks, particularly from websites that have also demonstrated these elements. The way to demonstrate this is through credentials, qualifications or professional experience.Īuthority – This element refers to the authority an author or website has on this subject matter. Įxpertise – This assesses the level of knowledge an author or website has in the subject area they are discussing. Doing this not only helps with the performance of your content but will help towards future proofing your content. Google will also assess this based on the opinions and recommendations of other established sources on the subject.
Demonstrate this by showing real-life experience on the subject matter along with proof of this.
What does content meeting E-E-A-T criteria’s look like?Įxperience – This should be based on the author of the piece. Within this article we’ll explore ways of using open AI to enhance your content offering, without sacrificing the key elements of E-E-A-T that Google requires, but equally that users want. But doing this should not replace the human experience that content should have and most importantly – needs. The key questions people have are ‘Can AI tools like Chat GPT create content pieces from scratch that will meet Google’s guidelines?’ ‘Do we need to re-think the roles we have in the marketing industry?’ Some people believe that AI is killing jobs for copywriters but rest assured, we’re here to tell you that’s not the case.Ĭhat GPT can and should be used to automate and improve processes within the copywriting and content creation world. AI tools and their capabilities are growing rapidly and Chat GPT is open AI’s latest starring act. However, with Chat GPT’s recent step into the spotlight (reaching 1 million users in only 5 days) many are wondering what this means for ways of working. With Google’s recent (2018) algorithm update of E-A-T and subsequent update to that – E-A-T-T (Experience, Expertise, Authoritativeness and Trustworthiness) digital marketers and copywriters alike have been working to ensure their content meets the E-E-A-T criteria.